In today’s crowded marketplace, an
effective marketing plan
is essential for success. While a traditional Direct Marketing plan is still necessary to acquire new business, an Online Marketing Campaign is the way of the future.
Statistics show that email is projected to return almost $50.00 for every dollar spent in 2007 as compared to only $7.20 for every dollar spent on print catalogs. In addition,
Online Marketing
boasts a 4x percentage growth rate as compared to traditional direct marketing. With numbers like these it is evident that
Online Marketing
is essential for your business’s success.
At G&M Online, we understand the process and the potential of
Online Marketing
. For starters, we manage an on-going electronic campaign for a leading national home décor retailer, sending out over 50,000 monthly newsletters via email. We see a 15-20% read rate as compared to 1% with direct mail. If that number alone doesn’t impress you, consider the dollar amount you save on postage and mailing costs!
We utilize the
Arrow Mail System to generate newsletters, which are sent to a targeted list. You’ll know exactly who is receiving your important marketing information. In addition, our "forward to a friend" feature and website subscriptions are a way to be constantly expanding your client list.